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Tips and tools for coming out of the Coronavirus crisis

Firstly, we wish all our readers the best of health and to be safe. And we also wish them health at their jobs and businesses. This document has a series of free tips and resources and some paid services to help companies ramp up out of the crisis.  

Although the crisis is far from over things seem to be slowly turning around as businesses begin to open using social distancing and masks and other tools to avoid another spike in infections which would be bad both for people and for business of course.  

This Wall Street Journal story published today shows many sectors that have been growing, transportation in the chart above, hotel bookings and diners at restaurants.

There are also many reports of people wanting to help out their local businesses – a great thing to see happen. 

Here are some tips and things to do to stay turn your business around, advance or assure your career:

Virtual Communication tools

Almost everyone has heard of Zoom by now but there are other alternatives: 

Help for businesses, employees and self-employed

Loans and assistance for businesses

The US Government’s SBA is offering disaster relief loans for businesses click here

There is still a lot of money on the table make sure your follow up on this and get your funds. 

Payroll Protection

Employees or workers that are under 1099, 1 person business, independent contractors, work for hire, self-employed and/or members of the gig economy are all eligible for payroll protection under the new legislation signed into law this month. Banks are said to be ready to accept loans by this Wednesday April 1st, 2020 and can disburse the loans within 48 hours. 

Express Bridge Loans


Financing type: Quick turnaround advance on an Economic Disaster Loan

Funding Limit: $25,000

Who it’s for: US small businesses and non-profits waiting to receive a Disaster Loan

New York City Hall


Zero-interest loans

Financing type: Loan

Funding limit: $75,000

Who it’s for: Businesses with fewer than 100 employees with sales decrease of 25%

Payroll grant

Financing type: Grant

Funding Limit: 40% of payroll costs for two months

Who it’s for: Businesses with fewer than five employees

Small Business Rental Assistance Grant


Financing type: rental assistance grants

Funding limit: $10,000; Total fund is $800,000

Who it’s for: Essential small businesses in New York City, must have fewer than 20 employees, be located on a ground floor, gross annual revenue below $1.5 million, and have a lease through December 31, 2020. 

Bring Back Brooklyn Fund


Financing type: zero-interest loans

Funding limit: Expected to be $30,000; Currently raising funds with a goal of $500,000

Who it’s for: Small businesses in Brooklyn that have been hurt by the pandemic and have been shut out of other loan programs, and that plan to reopen. The majority of loans are for minority- and women-owned businesses, and funding will only begin after the economy begins to re-open.

San Francisco City Hall


Business taxes and fees

Financing type: Deferral

Funding limit: Quarterly tax payments deferred nine months, license fees deferred three months

Who it’s for: Businesses with less than $10 million in revenue


Resiliency Fund

Financing type: Grants

Funding limit: $10,000

Who it’s for: Microbusinesses (fewer than 10 employees) able to show recent loss of revenue

Paid Sick Leave

Financing type: Payroll assistance

Funding limit: 40 hours additional paid sick leave time beyond the city’s existing Workers and Families First program

Who it’s for: Businesses with 50 or fewer employees

City of Seattle 


Business Stabilization Fund

Financing type: Grants

Funding limit: $10,000

Who it’s for: Businesses with fewer than five employees and owner earning less than 80% of area median income

City of Philadelphia 


Microenterprise Grant

Financing type: Grant

Funding limit: $5,000

Who it’s for: Businesses with annual revenue under $500,000

Small Biz Grant

Financing type: Grant

Funding limit: $25,000

Who it’s for: Businesses with annual revenue between $500,000 and $3 million

Small Biz Zero-Interest Loan

Financing type: Loan

Funding limit: $25,000 – $100,000

Who it’s for: Businesses with annual revenue between $3 million and $5 million

City of Denver 


Small Business Emergency Relief Program

Financing type: Cash grants

Funding limit: $7,500

Who it’s for: The program prioritizes those industries who are most impacted by the coronavirus pandemic, such as the food industry, nail salons, barbershops, home childcare providers, and retail shops.

Salt Lake City 


Emergency Loan Program

Financing type: 5-year, zero-interest loans

Funding limit: $20,000

Who it’s for: Loans can be used for working capital ( i.e. payroll, rent etc.), marketing, or inventory.

State of Maine 


Financing type: Loan (WSJ Prime rate, minus 1%)

Funding limit: $50,000; Total fund has $5,000,000 in reserves.

Who it’s for: 12-month term loans for Maine-based businesses who have exhausted other funding sources

Topeka and Shawnee County


HOST Relief Program

Financing type: Grants

Funding limit: up to $5,000

Who it’s for: Privately held small businesses experiencing economic injury located in Topeka and Shawnee County, Kansas. 

The Main Street Initiative


Financing type: Zero-interest cash advance

Funding limit: $2,000

Who it’s for: Brick-and-mortar businesses seeking future long-term community investment through MainVest’s licensed crowdfunding portal for small businesses


Google Ad credits


Financing type: Advertising credits

Funding Limit: Total fund is $340 million

Who it’s for: Small and medium businesses, who advertise directly with Google or its partners around the world with active accounts since the beginning of 2019.



Boost Small Business

Financing type: Grants and advertising credits

Funding limit: TBD, total fund is $100 million in cash and ad credits

Who it’s for: Any small business in over 30 countries where Facebook operates

JPMorgan Chase


Boost Small Business

Financing type: Grants and advertising credits

Funding limit: TBD, total fund is $100 million in cash and ad credits

Who it’s for: Any small business in over 30 countries where Facebook operates



Small Business Solutions

Financing type: free cyber vulnerability assessments and identity theft protection through July 31, 2020

Funding limit: N/A, up to $250 million in services over five years

Who it’s for: Small businesses eligible to participate in the Small Business Administration’s Paycheck Protection Program

Seattle / Amazon


Neighborhood Small Business Relief Fund

Financing type: Grant

Funding limit: TBD, total fund is $5 million

Who it’s for: Seattle-area small businesses with fewer than 50 employees or less than $7 million in revenue.



Financing type: Grant and a $500 credit from FedEx Office

Funding limit: $5,000; Total fund of $1 million 

Who it’s for: Small businesses with fewer than 50 employees struggling to stay afloat during the pandemic. Must have less than $5 million in annual sales revenue in 2019, and have shipped in the last 12 months and/or plan to ship in the coming 12 months as part of your business.



Financing type: Grant and a $500 credit from FedEx Office

Funding limit: $5,000; Total fund of $1 million 

Who it’s for: Small businesses with fewer than 50 employees struggling to stay afloat during the pandemic. Must have less than $5 million in annual sales revenue in 2019, and have shipped in the last 12 months and/or plan to ship in the coming 12 months as part of your business.



Financing type: Grant and a $500 credit from FedEx Office

Funding limit: $5,000; Total fund of $1 million 

Who it’s for: Small businesses with fewer than 50 employees struggling to stay afloat during the pandemic. Must have less than $5 million in annual sales revenue in 2019, and have shipped in the last 12 months and/or plan to ship in the coming 12 months as part of your business.

Community Relief Fund

Financing type: Donations

Funding limit: N/A

Who it’s for: Drivers and restaurants affected by coronavirus outbreak



Free services and advertising

Financing type: Waived advertising fees, and free advertising, products, and services

Funding limit: N/A, up to $25 million in total services

Who it’s for: Independent local restaurant and nightlife businesses on Yelp



Small business loans

Financing type: Zero-interest loans

Funding limit: $15,000

Who it’s for: Small businesses seeking community-based lending, as opposed to traditional financial institutions



Small business relief fund

Financing type: Donation-matching micro-grants

Funding limit: $500, total fund is more than $1.5 million

Who it’s for: Independently owned and operated small businesses with GoFundMe campaigns to offset negative impacts from the COVID-19 pandemic



Save Small Business Fund

Financing type: Grants

Funding limit: $5,000

Who it’s for: Applicants must employ between three and 20 people, be located in an economically vulnerable community, and have been harmed financially by COVID-19.

Hello Alice


COVID-19 Business for All Emergency Grants

Financing type: Grants

Funding limit: $10,000

Who it’s for: Applicants must have 50 or fewer employees and have been affected by the coronavirus pandemic. 

Global Entrepreneurship Network Hispanic Small Business Center Grants

Financing type: Grants

Funding limit: $10,000

Who it’s for: Hispanic, Latino and Latinx-owned small businesses

Local Initiatives Support Corporation


Rapid Relief & Resiliency Fund

Financing type: Grants

Funding limit: Total fund will be up to $100 million.

Who it’s for: Women- and minority-owned small businesses

The Spanx funding for women-owned businesses


The Red Backpack Fund

Financing type: Grants

Funding limit: $5,000

Who it’s for: Majority-women owned and led businesses and nonprofits in the US.

The IRS’s Employee Retention Credit

This overlooked tax credit might be better for your business than a PPP loan — and you could even apply for a cash advance. Your CPA could explain how to decide. It could present a more useful solution for some businesses frustrated by the PPP.

Business owners and managers: how can you increase sales during this tough crisis? 

We know that as an owner or manager of a business you are facing a unique set of problems that require immediate solutions. 

Your number one worry is probably loss of revenue. Your company may already have the capability of selling online but you are more of a bricks-and-mortar type company. But now is the time to push your e-commerce capacity to the maximum level. 

Despite appearances there are ways to keep revenue coming in during these hectic times. It’s not easy but some industries and some companies have found ways. 

Source: Facebook State of Small Business Report 

Online Sales – E-commerce

For instance, there has been a huge growth in online sales during this crisis. In fact Amazon hired one hundred and seventy-five thousand workers to help with this surge. We can help you prepare your company virtually overnight to take advantage of this giant wave. 

Mortgage brokers – some are actively hiring such as people rush to refinance their homes. See article about their growth here

Restaurants are working to stay afloat by offering their menu online and providing home delivery and/or pickup. Restaurants have been setting up tables and pick-up zones in parking lots in order to keep social distancing guidelines. 

Some restaurants are issuing bonds – pay $50 now and get $75 in meals in September. 

Door to Door Delivery 

Delivering your goods to other businesses and homes has never been easier with many options available throughout most of the United States and Canada. It is reported that this is helping economies stay afloat. So make sure you take advantage of these great resources:

  • UPS
  • FedEx
  • Uber
  • USPS
  • XPO
  • Postmates
  • Deliv
  • Hitch
  • Darkstore
  • ShipHawk
  • Narvar

If you are a restaurant or grocer there are many delivery platforms available now:

Some restaurant owners are shying away from these services because they are too expensive so they are setting up their own online shopping presence and using independent delivery methods. 

  1. Wix – The Best Restaurant Website Builder with Online Ordering
  2. WordPress – Best Hosted Website Builder for Restaurants
  3. uKit – Easy-to-use Small Business Website Maker
  4. SITE123 – Website Builder for Restaurants
  5. Bookmark – AI-powered Website Builder for Restaurants
  6. Bluehost – Recommended Hosting for Restaurant Website
  7. Gloriafood – Restaurant Online Ordering Software
  8. Our division can help build out a WordPress platform for your restaurant or small business click here

Free commercials for businesses 

Spectrum Reach has partnered with Waymark to create a free video you can make on your own. Go to 

and use promo code “REACH” at checkout to get your video. 

Thanks to Mr. Mark Cuban for the tip. 

Stand Out Above the Crowd

On the other hand as more of your competition gets online or is in the process of doing so it is harder for your products and services to be noticed. 

This is where comes in. We help companies be much more visible and get the right prospects by using artificial intelligence. So you can use bleeding edge technology to help you get through these difficult times. 

This month of May 2020 our customers have been growing their revenue. 

  • A boutique butcher has tripled sales this month and had their all-time selling day last Saturday. 
  • Our real estate clients are selling units and have a large amount of appointments. 
  • Our spa and salon client has appointments until August 

Whether your product or service is sold traditionally and/or online we enhance your brand perception and increase trust in your company. 

There are several key benefits our platform brings to your company:

  • use of world-class artificial intelligence to get to a much larger amount of qualified prospects than traditional marketing methods – up to ten times more leads
  • Automation to nurture leads and follow through until the sale is complete – we don’t let any lead slip through the cracks 
  • Live support channel with your sales team during office hours – a real human providing ongoing support 

Start a Business

“We haven’t really faced anything that quite resembles this problem,” Warren Buffet said. “But we faced tougher problems and the American miracle, the American magic has always prevailed, and it will do so again.” 

Uber, Pinterest, Airbnb, WhatsApp and General Motors were all started during recessions.

A recent survey by Lending Tree showed that half of Americans want more local businesses like restaurants, coffee shops, and grocery stores in their communities. 

Coffee shops

More than half of American adults drink coffee every day, Adriot Market Research found in 2019. That adds up to a total of 400 million cups of bean juice daily — more than any other country in the world.

The pandemic won’t likely change people’s consumption habits, but it may change where and how they buy coffee. As people leave cities with a relatively high density of coffee shops to settle in smaller towns, they’ll still want their caffeine fix.

The country is large, and consumer demand is strong for a well-crafted espresso drink and a place to work outside the home.

Fitness equipment, and subscriptions

Getting physical exercise is especially challenging in quarantine, when options are limited to in-home workouts or outdoor running — which often involves wearing a mask and dodging other people.

Even two years before the pandemic, a leading trade group for gyms called the International Health, Racquet & Sportsclub Association (IHRSA) has been recommending fitness businesses begin offering virtual training sessions.

Popular fitness startup Cubii tells Business Insider that sales of its compact ellipticals have been booming since people started sheltering in place. And Crunchbase reported that some gyms, including spin studio Flywheel, are chasing this shifting consumer behavior by offering rentals of their equipment to customers for in-home use.

Contactless food ordering and grocery delivery

As we’ve seen during the pandemic, people are supporting their favorite restaurants from a distance, with Yelp data showing a 350% increase in takeout and delivery relative to reservations to dine-in.

The demand for quick meals, gourmet dinners, and farm-to-table will bolster the restaurants that are able to adapt. Delivery apps and business services that connect the kitchen to the customer are key to this shift to at-home dining. One startup even figured out a way to bring the kitchen closer to you.

Nick Green, the CEO and cofounder of grocery delivery service Thrive Market, told Business Insider that it’s evident coronavirus has accelerated the adoption of online grocery shopping.

“In February, 5% of Americans bought groceries online; in March, 35% did. Even if half those people go back, we’re likely to see a 4x increase in online grocery shopping in the ‘new normal,'” he said.

Concierge personal services

If any business category has been the center of attention during the debate over reopening businesses, it’s hair and nail salons. Beauty services will most certainly look very different going forward, and Yelp data found that sales at cosmetic stores were up nearly three-fold while people seek beauty regimens they can implement at home. 

Entrepreneur and lawyer Joleen Hughes says that could open an opportunity for in-home services and concierge businesses at a more negotiable price point.

“Maybe would have been a nail technician or have worked in a salon, and be part of an in-house service,” she said. “Maybe that opens up a whole other door to a different type of experience.”

Auto mechanics

New car sales are down. Way down. April sales fell 54% for Toyota, 47% for Subaru and 39% for Hyundai, according to Bloomberg. That means people will need to make their current cars last longer, and that will call for skilled service and repair technicians to keep the wheels turning.

Kristin Decas, the director and CEO of a California seaport told Bloomberg that companies don’t expect car sales to pick up anytime soon, causing logistics companies in the industry to cut staff by about 80%.

With a relatively low Occupational Proximity Index score, auto repair businesses should be able to take simple public health measures to protect workers and customers.

Online retail

We were already experiencing the death of brick and mortar retail stores, but the pandemic is accelerating its decline. In turn, ecommerce will be tantamount to the malls and outlets of decades passed.

A Shopify report projects ecommerce to nearly double by 2023 to more than $6.5 billion, though it’s still a small chunk of global retail sales. And last holiday season, the popularity of “buy online, pick-up in-store” was a difference-maker for many small businesses to reach customers. The increase of curbside pickup options during the pandemic could reinforce that trend.

Telehealth services

Going to the doctor has changed significantly during the coronavirus pandemic. John Moore/Getty Images

Even before the pandemic, telehealth services were becoming more common, particularly for seniors, as states began expanding Medicaid coverage for millions of patients. 

Now, necessity is finally opening up new opportunities in telemedicine for doctors, physical therapists, dentists, mental health, and pharmacist consultations. And doctors expect pent-up demand to come roaring back after the pandemic. Meanwhile, shuttered stores originally positioned for retail may be repurposed into medical office spaces.

Wedding and event planning

After months of canceled weddings and events, demand for hosting and planning social gatherings will eventually return. Budgets and guest lists might shrink, but people will look for new ways to host their birthdays, graduations, and weddings once it’s safe to gather again. 

Wedding website The Knot reported 96% of couples would rather postpone their weddings than cancel, with about half of 2020 weddings moved to July through October.

Sarah Chancey, the founder of national wedding-planning brand Chancey Charm, told Business Insider that postponed weddings will lead to the busiest fall her company has ever seen. 

Based on research in Germany, author and speaker Julius Solarisexpects events in the new normal will continue, but they’ll be focused on small gatherings in multiple locations, rather than large, central gatherings. Technology and social media will play a key role in connecting people at scale.

Education technology and tutoring services

Education has a major disruption on its hands.

A survey by Deloitte found that 75% of teachers believe digital learning will replace printed textbooks by 2026, and a NewSchools-Gallup survey of the PreK-12 public school system found that 65% of teachers are using digital learning tools to teach every day, and 87% are using it at least a few days per week.

Source: BusinessInsider  

Ways to Help Out during the Crisis Exit 

General causes

The CDC Foundation

Ronald McDonald House Charities

The WHO’s COVID-19 Solidarity Response Fund

GlobalGiving’s Relief Fund

Center for Disease Philanthropy’s Response Fund

The Gates Foundation lets you pick your cause

Charities that are active on Twitch


Help deliver meals to people who shouldn’t leave their homes with Shopping Angels

Volunteer with #ChefsforAmerica, José Andrés’s project

Cook, deliver meds, and more with Humanity First

Support Feeding America…


A computer and tech drive-thru for new distance learners

Keep kids healthy and safe with Save the Children

Email Eric James CFO of the NEA Foundation at [email protected] to support school communities

Medical supplies, workers, and hospitals

Help clinicians get meals

Medical supplies from UNICEF

CARE’s Emergency Surge Fund for hygiene in underserved communities

Donate to the Red Cross indirectly by shopping on instead of the main site


Aid grassroots organizing from the Emergent Fund

Give direct relief and loans for restaurant workers

Support domestic workers, like house cleaners and nannies

Give financial assistance with Hopelink

Buy a gift card on Rally for Restaurants

Support out-of-work musicians

Local Causes

New York, NY: Help local nonprofits; Food Bank NYC 

Raleigh, NC: Provide relief for Raleigh restaurant workers

Washington, D.C: Donate to Chef José Andrés’s D.C. Central Kitchen

Los Angeles, CA: Assist Project Angel Food

New Orleans, LA: Evacuteer needs virtual and IRL volunteers

Seattle, WA: Prepare food for Lifelong or email [email protected] to help assemble grocery bags

Minnesota: Sign up to be a mobile pantry driver for The Open Door

New Mexico: Pack food boxes with ECHO

Georgia: Help Golden Harvest Food Bank pack food boxes or distribute food

Bonus: For businesses

Click here to find our more about, see case studies and see a video and find out how we can grow your sales


PROTECT THYSELF – surfing the web safely

Why you should use a VPN

Laptop. Check. Good wifi signal. Check. Fast internet. Check. Comfortable working clothes. Check. 

Now all you need is a VPN.

A virtual private network or VPN as they are commonly known is a service that redirects your internet connection to private servers so that your connection is secure. A VPN masks your IP address hiding it from unwanted visitors and it also encrypts your data so no one can intercept valuable company documents. 

Many companies provide remote workers with a VPN. But if yours doesn’t do not worry, there are many good providers. 



Educate Thyself – Study online

There have never been more resources available to study online. And investing in yourself may be the best use of your time during this crisis. Here is only a partial list including free offerings from Harvard and MIT:

Programming, Data and IT 


Art and Design


Social Studies

Education and Teaching

Medicine and Health

Business Books

We hope you and your loved ones and your companies stay safe. These are times when staying together are important and this list will hopefully help you with some useful resources and ideas.

Please email at [email protected] with any resources and we will share them with our clients and partners. And of course send any questions – we are standing by.


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[email protected]

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